Penn National enters Arizona sports betting market with expanded NASCAR deal
New York-listed gaming operator Penn National Gaming has extended its market access agreement with NASCAR to bring its Barstool Sportbook to Arizona.
The new multi-year agreement will see Barstool Sportsbook become the exclusive bookmaker for Phoenix Raceway, which is eligible to apply for a license to enter Arizona’s newly regulated sports betting market.
Barstool Sportsbook will promote NASCAR odds across its properties and sports betting app, with unique promotions and odds increases for fans betting in Arizona, and will be prominently displayed on track and through social channels. and digital from NASCAR.
“Barstool Sportsbook has proven to be a market leader in the jurisdictions where it has been launched due to a combination of unique offerings and a leading mobile experience,” said Jon Kaplowitz, senior vice president by Penn Interactive. “This new partnership will allow us to engage a passionate sports fan base in Arizona while having access to a premier sports entertainment facility at Phoenix Raceway.”
Barstool Sportsbook is currently live in Illinois, Indiana, Michigan, and Pennsylvania, and is slated to launch in Maryland.
“Phoenix Raceway is a state-of-the-art entertainment destination that prides itself on providing fans with the best-in-class experience,” said Julie Giese, President of Phoenix Raceway. “Our partnership with Penn National Gaming and Barstool Sportsbook takes this to another level. It will help us continue our mission of redefining how we engage fans and connect with new audiences.”
NASCAR Chief Digital Officer Tim Clark added, “As the premier licensed gaming operator, Penn National has invested in engaging NASCAR fans since we began to strengthen our position in the sports betting space. . We couldn’t be more excited to provide our partners with access to our passionate fan base in the greater Phoenix market. “
Actions in Penn National Gaming Inc (NSQ: PENN) Closed down 1.58% at $ 72.03 a share in New York on Thursday.